Another name for IV hydration is IV vitamin or micronutrient therapy. It is a new and innovative way for boosting your health. By sending important vitamins and micronutrients directly into your bloodstream, this approach skips the digestive system and makes sure that you get the most out of the nutrients right away. IV treatment began in the early 1980s with the revolutionary Myers' Cocktail. Since then, it has grown to include an array of formulations that are tailored to each individual's wellness goals.